Generative Engine Optimisation (GEO)
AI tools like ChatGPT, Gemini and Perplexity are answering your customers' questions right now. GEO ensures your business is the one they recommend.
Get a free GEO audit
58%
of searches now end with no click to any website
3×
more likely to be cited by AI with correctly structured content
2026
the year GEO becomes essential for competitive visibility
What is GEO?
Generative Engine Optimisation (GEO) is the practice of ensuring your brand, products and services are cited and recommended by AI-powered search tools. Just as SEO helps you rank in Google, GEO helps you appear in the answers that ChatGPT, Gemini, Perplexity, Claude and Bing Copilot give your potential customers.
SEO vs GEO — what's the difference?
Complementary disciplines, not competing ones
Traditional SEO
→Rank in Google's blue link results
→Optimise keywords & backlinks
→Drive click-through traffic to your site
→Measured by page rankings & organic sessions
GEO — Generative Engine Optimisation
✓Get cited in AI-generated answers
✓Structure content for LLM comprehension
✓Build brand authority in AI training & retrieval
✓Measured by citation frequency & AI sentiment
AI engines we optimise for
Every platform has different ranking signals
ChatGPT
Perplexity
Google Gemini
Claude (Anthropic)
Bing Copilot
SearchGPT
What's included in a GEO programme
From audit through to ongoing optimisation
- ✓AI presence audit across all major platforms
- ✓Competitor citation analysis
- ✓Content restructuring for LLM comprehension
- ✓FAQ & entity schema implementation
- ✓E-E-A-T signal improvement
- ✓JSON-LD structured data markup
- ✓Author & brand authority signals
- ✓Monthly AI citation tracking & reporting
- ✓WordPress & Divi technical implementation
- ✓Ongoing optimisation as AI models update
Our GEO services
Tailored to where you are right now
GEO Audit
We test how AI models describe your brand today and identify exactly where visibility is being lost to competitors.
Content Structuring
Reformat existing pages with clear entities, definitions and FAQ schemas that AI tools actively cite in their answers.
E-E-A-T Signals
Build the Experience, Expertise, Authority and Trust signals that AI engines weight most heavily when selecting sources.
Schema & Structured Data
JSON-LD and semantic markup so AI crawlers can extract your information clearly and unambiguously.
Citation Tracking
Monthly reports showing where and how your brand appears across all major generative AI platforms.
Ongoing Optimisation
AI models update constantly. We keep your content ahead of shifting retrieval and ranking behaviours.
Our GEO process
Five steps from zero AI visibility to consistent citation
1
Benchmark your AI presence
We query ChatGPT, Gemini, Perplexity and others with your target topics to see if — and how — your brand currently appears in AI-generated answers.
2
Competitor citation analysis
Understand which competitors are being cited and why — what signals, formats and content types are earning them AI visibility that should be yours.
3
Content & authority strategy
A content roadmap targeting the queries where AI answers are displacing organic clicks, with the right depth, entity coverage and topical authority signals.
4
Technical implementation
Schema markup, structured FAQs, author signals and crawlability improvements implemented directly on your WordPress / Divi site.
5
Monitor, measure, iterate
Ongoing AI citation tracking with monthly reports. GEO is not a one-time fix — we keep tuning as AI models and retrieval behaviours evolve.
Is your business invisible to AI?
Most businesses don't know how AI describes them — or whether it mentions them at all. Find out with a free GEO audit from SEOVERSE.
Book a free GEO audit